Rubu' Qarn — Still Here. Still Us.
Government & Youth · Sharjah, UAE
For Rubu' Qarn, we created an event announcement film inviting its graduates to come back together and celebrate the journeys that began there.
Watch the video:
Rather than creating a conventional event promo, we built the film around the real stories of Rubu' Qarn alumni. Our team interviewed former participants across different fields — from sports and arts to leadership, music and media — exploring what they experienced at Rubu' Qarn and where those experiences had taken them.
These conversations became the foundation for the script. We shaped the alumni stories into a documentary-style narrative, connecting who they were when they first joined Rubu' Qarn with who they became years later. Their personal experiences became a reflection of the long-term impact of the programme — and a reason for the wider alumni community to return.
SAHAL handled the project from research and interviews through scripting, filming and post-production. We filmed the alumni in their current environments and captured their stories directly on camera, creating a personal and authentic feel rather than a traditional promotional film.
The film closes with a simple invitation: this is where their journeys began, and this is where they return to write the next chapter together.
Production
Creative Development · Alumni Interviews · Documentary Research · Scriptwriting · Filming · Editing · Post-production
SAHAL Creative
UAE-licensed video production company based in Dubai.
We create concepts, produce commercials, branded content and campaigns, and deliver ready-to-use videos for brands, government entities and international companies. Reach out to us: filiura@sahalprod.com
For CGI, FOOH and mixed-media production, explore HAUT — our CGI and FOOH production studio at www.hautcgi.com
