Himmah — Youth Programme Launch
Government & Youth · Sharjah, UAE
For Himmah, a youth programme launched by the Sharjah Government, we produced a campaign film introducing the initiative through a combination of live-action filming and CGI. The aim was to make a government youth programme feel dynamic, contemporary and relevant to a digitally native audience.
Watch the video:
The concept follows a young boy discovering Himmah through a series of increasingly immersive experiences. Starting with a digital interface, the story moves into the real world, where CGI elements, characters, interfaces and programme features become part of the physical environment. The approach allowed the film to communicate the programme's activities and digital experience through a visual language familiar to its young audience.
SAHAL handled the live-action production, including filming and on-set coordination, working alongside the creative and CGI teams to capture the footage required for the mixed-reality execution. The production was designed around the integration of real environments with digital elements, allowing the final film to feel like one continuous experience rather than a conventional government communication piece.
The result is a youth-focused campaign that brings the Himmah programme to life through a combination of real people, real environments and an energetic digital visual language.
Production
Live-action Production · Filming · Production Management · On-set Coordination
SAHAL Creative
UAE-licensed video production company based in Dubai.
We create concepts, produce commercials, branded content and campaigns, and deliver ready-to-use videos for brands, government entities and international companies. Reach out to us: filiura@sahalprod.com
For CGI, FOOH and mixed-media production, explore HAUT — our CGI and FOOH production studio at www.hautcgi.com
