Rubu' Qarn β Life Skills Manifesto
Government & Youth Β· Sharjah, UAE
For Rubu' Qarn for Creating Future Leaders and Innovators, a Sharjah-based organisation focused on developing the skills, talents and potential of children, youth and young people, we created a manifesto-style brand film around one central idea: every skill learned can become a step towards the person you are becoming.
Watch the video:
The film brings together different Rubu' Qarn activities β from cooking and crafts to technology, outdoor challenges and creative learning β and looks beyond the activities themselves. Each experience becomes a way to develop focus, problem-solving, adaptability, creativity and collaboration.
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SAHAL developed the creative concept and took the project through the full video production process. We created the Arabic script and adapted the voice-over for an Emirati audience, developed the storyboard, handled casting and filmed across Rubu' Qarn locations in Sharjah. Our team also managed editing and post-production, along with voice over casting and recordings.Β
Rather than presenting Rubu' Qarn simply as a place to learn new skills, the film positions these experiences as part of a much bigger journey β preparing young people with the skills, mindset and confidence they need for life.
Production
Creative Concept Β· Scriptwriting Β· Storyboarding Β· Casting Β· Filming Β· Post-production
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SAHAL Creative
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UAE-licensed video production company based in Dubai.
We create concepts, produce commercials, branded content and campaigns, and deliver ready-to-use videos for brands, government entities and international companies. Reach out to us: filiura@sahalprod.com
For CGI, FOOH and mixed-media production, explore HAUT β our CGI and FOOH production studio at www.hautcgi.com
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