DP World — AI Platform Launch
Technology & Logistics · Dubai, UAE
For DP World, we produced a launch film for the company's proprietary internal AI platform, created for its global workforce. The challenge was to introduce an invisible digital product in a way that felt tangible, significant and visually engaging.
Watch the video:
The film was built around the idea of a holographic projection appearing inside a real corporate environment. Rather than relying on a conventional screen recording or product presentation, the platform was visualised as a physical presence within the space — turning an internal technology launch into a cinematic experience.
SAHAL handled the live-action production, filming the corporate environment and capturing the footage required for the CGI integration. The production involved multiple camera angles and carefully planned shots to create the illusion that the holographic interface genuinely existed within the DP World office environment.
The final film uses the physical space as a stage for the technology, allowing the audience to experience the AI platform as something tangible rather than simply being shown how the software works.
Production
Live-action Production · Filming · Production Management · CGI Integration
SAHAL Creative
UAE-licensed video production company based in Dubai.
We create concepts, produce commercials, branded content and campaigns, and deliver ready-to-use videos for brands, government entities and international companies. Reach out to us: filiura@sahalprod.com
For CGI, FOOH and mixed-media production, explore HAUT — our CGI and FOOH production studio at www.hautcgi.com
