JAFZA β Anniversary CGI Advertising Campaign
FreeZones & Government Β· Dubai, UAE
For JAFZA's anniversary, SAHAL Creative created a CGI advertising campaign featuring branded airships floating above Dubai. Real views of JAFZA locations and the Dubai skyline were combined with digitally created airships in two cinematic shots, turning the familiar cityscape into a large-scale visual celebration.
Watch the video:
The Concept
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The campaign uses an unexpected intervention in the urban environment to make the anniversary visible. Branded CGI airships appear above the city, creating a striking contrast with Dubai's architecture and skyline.
By combining real footage with CGI, the visuals connect the campaign to a recognisable location while introducing an imaginative, larger-than-life element.
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CGI Integration for Corporate Campaigns
CGI integration brings digitally created objects into real-world footage, making it possible to visualise brand ideas that cannot easily be produced through conventional filming alone.
For this JAFZA campaign, the approach combines location filming, CGI airships and visual effects to create advertising visuals rooted in Dubai's cityscape.
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Production
CGI Advertising Β· Location Filming Β· CGI Integration Β· Visual Effects Β· Corporate Campaign
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SAHAL Creative
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SAHAL Creative is a UAE-licensed video production company based in Dubai. We work with brands, advertising agencies, government entities and international companies on commercials, brand films, corporate videos, product videos and CGI-led campaigns. From creative development and filming to CGI production and post-production, we help take projects from brief to final delivery. Reach out to us: filiura@sahalprod.com
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