Philips β IPL Product Launch Campaign
Beauty & Electronics Β· Riyadh, Saudi Arabia
SAHAL Creative created a CGI product launch campaign for Philips in collaboration with Magnon Solutions, introducing its IPL device to the Saudi market. The CGI advertising film features a helicopter carrying a large pink Philips-branded box across Riyadh before the box opens to reveal the product.
Watch the video:
The Concept
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The idea transforms a product introduction into a city-scale visual moment. A helicopter transports the oversized branded box across Riyadh, building anticipation before revealing the Philips IPL device inside.
By placing a familiar consumer product in an unexpected urban setting, the campaign creates a distinctive visual story designed for digital advertising and social media.
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CGI Advertising for Product Launches
CGI gives brands the freedom to create product reveals that would be difficult to stage in real life. Oversized objects, unexpected scenarios and carefully controlled product reveals can become part of a coherent advertising concept.
For this Philips campaign, CGI brings the helicopter sequence and oversized branded packaging to life, keeping the product at the centre of the story.
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Production
CGI Advertising Β· CGI Product Reveal Β· Product Launch Campaign Β· CGI Production
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SAHAL Creative
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SAHAL Creative is a UAE-licensed video production company based in Dubai. We work with brands, advertising agencies, government entities and international companies on commercials, brand films, corporate videos, product videos and CGI-led campaigns. From creative development and filming to CGI production and post-production, we help take projects from brief to final delivery. Reach out to us: filiura@sahalprod.com
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