Imperial Tobacco Group, tobacco brand «West» *collaboration with the «Ideas» agency
1) to promote innovations (improved packaging, new flavors) 2) to develop a BTL tool for the places ok with smoking inside
We placed on the packs the QR code which leads to the platform with some interesting facts about new products. For example, the user can read how to get a cigarette out of the pack and not to drop another four pieces. Our scope of works in this project was to make video and post-production (chromakey shooting and keying, 3D modeling, dubbing, editing and motion). We also supported the project at the landing stage.