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FUIB: visual style for the employer brand
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Client
FUIB is a leading Ukrainian bank which is working with corporate and private clients. As of the beginning of 2022 the bank has more than 8 thousand employees.
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Task
To launch the employer brand.
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What we did
Started with research among bank employees, found relevant communication messages for different TA’s and created HR communication strategy. Based on it, we developed and launched the HR campaign: - brand-platform «FUIB is YES»; - slogan and identity for the employer brand; - communication strategy for social networks, visual style and layout; - manifesto video as a part of campaign.
Because FUIB is about openness, flexible schedule and choosing your own career vector.
HR brand identity is not just a lovely background for the messages on the job sites. It should be the employer voice and tell the story of career opportunities in the company. Working on the visual style of the FUIB employer brand we were inspired by the real stories of employees. This is how we created the pattern which comes from the bank logo. This pattern is alive and dynamic, it moves forward and upward or even to the side – wherever it needs to move. Just like how you're building the career at FUIB.
FUIB: visual style for the employer brand
FUIB: visual style for the employer brand
The employer brand is always a part of the core brand ecosystem. Therefore, its visual always comes from the main identity and logically continues it. While visiting a job site, the candidate must see from the very beginning that it’s about work in FUIB and not some other.Â
FUIB (First Ukrainian International Bank) is a leading Ukrainian bank with more than 8ooo specialists on stuff. Modern, digital and IT-oriented, FUIB constantly invests into the team and communicates the careers through its own employer brand. The team SAHAL has worked on creation and launch of the HR brand «FUIB is YES», communication strategy, visual style and production.
Because FUIB is about openness, flexible schedule and choosing your own career vector.
HR brand identity is not just a lovely background for the messages on the job sites. It should be the employer voice and tell the story of career opportunities in the company. Working on the visual style of the FUIB employer brand we were inspired by the real stories of employees. This is how we created the pattern which comes from the bank logo. This pattern is alive and dynamic, it moves forward and upward or even to the side – wherever it needs to move. Just like how you're building the career at FUIB.
