//
Brand Identity SAHAL creative
//
Client
//
Task
//
What we did
And what about colors?
Why they are like fire emoji, you may ask.
Actually, that’s the answer. Our brand colors come from the reaction which our works usually cause 🔥
Our «old style» was based on two main elements: black square and basic grotesque font. Simple, stylish and… inconspicuous. In order to stand out but not lose our previous brand history we changed the font by making the square part of it and added smoother lines. The center of the logo – letter «Н» – was left stable but became bold. After all, it grew up, just like we did.
Brand Identity SAHAL creative
And here comes brand new SAHAL
A brand needs new identity in case when it has simply outgrown the former one. Like SAHAL has outgrown the level of small videoproduction and turned into advertising agency
Sahal is the advertising agency which creates ideas and implements creative decisions. For a long time we were working with a font logo on a black background and it didn’t stop us from being creative and recognizable by the quality of our work. But also it wasn’t helping :)
Well, hello, the new identity – that’s what we thought.
And what about colors?
Why they are like fire emoji, you may ask.
Actually, that’s the answer. Our brand colors come from the reaction which our works usually cause 🔥
Our «old style» was based on two main elements: black square and basic grotesque font. Simple, stylish and… inconspicuous. In order to stand out but not lose our previous brand history we changed the font by making the square part of it and added smoother lines. The center of the logo – letter «Н» – was left stable but became bold. After all, it grew up, just like we did.
